VISINE®

All Day Comfort Dry Eye Relief

Creative Director, Brand Partner

As of 2019, eSports content worldwide has reached an audience of over 450 million unique viewers on Twitch alone. With YouTube viewers added to that number, it was obvious that when Visine® sought to raise awareness among heavy screen users, creating for a gaming audience was a no-brainer.

An edgy lighting scheme against an urban background fit the environmental palette both for the product and the blissfully long, immersive gaming sessions this audience knows well. Check out the result.

Art Direction, Video, Lighting Design, Photography, Social Posts

Editor: Kyle Mengelkamp
Camera: Liam Alexander

“There was literally no feedback aside from the fact that they loved it. Visine has been very particular about the content they approve for this campaign. Most videos went through at least one round of edits, so you can consider this a job well done indeed.”

- Visine Client Account Executive