Deloitte Does That & Client Buying Patterns Brand Merger
Creative Direction, Concept, Key Art, Copy, Production Lead
Two of Deloitte’s powerhouse internal client servicing sectors were coming together under one roof. The new brand not only needed to spark intrigue and engagement but also communicate the utility of these quantitative and qualitative platforms combined. We embarked on a journey to help the client’s audience to Discover New Perspectives with this fresh set of brand tools including a full 3D motion graphics logo hero image, secondary imagery, messaging guidelines, social strategy and digital visual system to modernize and bring the new brand into the future.
3D/Motion Graphics: Taylor Kenny
Account Manager: Andrea Norrito
Art Director: Bethany Brewer
OLD BRAND
There was little to no connectivity between the tools. Graphics were outdated, unrelatable and created zero additional awareness or engagement.
The desire was to increase traffic, bring attention to the synergistic power of using the tools together and create a new brand strategy.
CONCEPT EXPLORATION
NEW BRAND HERO IMAGE
- Full 3D Motion Graphic
We worked to elegantly represent the insight and utility that come with using Deloitte Does That and Client Buying Patterns together, the message being: depending on how you look at the information, new discoveries can be made on how to move forward.
BRAND TOOLKIT
- Use guidelines
- Secondary Imagery
- Messaging
- Presentation Deck
- Social Media Kit
New Combined Platform, Vision Statement and Messaging
Globally Compliant Refreshed Color Palette
Design System Guidance
IMPACT + RESULTS
“Thank you for all the amazing work on this rebranding effort! The creative is so strategically aligned and is already helping us tell a better story about the connection between platforms internally.”
- Megan, Deloitte Client & Marketing Growth