Deloitte Greenhouse® National Rebrand
Creative Direction, Visual Design, Messaging, Brand Identity
How do you keep one of the most established brands in the business with the strongest reputation for consistency FRESH? That’s where the breakthrough mantra of Deloitte Greenhouse came in. After nearly 14 years with its established branding, I pitched, planned and worked closely with site leaders and our cross-functional creative team to overhaul Greenhouse’s messaging, design system, image libraries and visual identity. We had to ensure it reflected its growing dynamic nature, complied with global brand and contained a style guide to be rolled out nationally.
Assets included: re-envisioned design system, updated mission and vision statement copy, hero and secondary imagery libraries, presentation slide decks, zoom backgrounds, email signatures, visual accent elements, brand banners, swag branding
Updated Hero Imagery Series
New Globally Compliant Color Palettes
Complete Overhaul of Visual Assets
Deloitte Greenhouse®
Houston Greenhouse Powered By Energy and Industrials Lab and Experience
Creative Director, Visual Design, Experience Design
The Deloitte Greenhouse® is an innovation hub at Deloitte.
Our team brought to life the newest flagship addition to the labs of Deloitte Greenhouse in Houston, TX. Putting on display the technological and digital capabilities of Deloitte when combined with the power of the energy industry. We developed and sourced all imagery, messaging and layouts for the space including magnetic and removable, modular displays for executive workshops, digital media for motion activated environmental projections and sounds and an interactive tunnel of lights installation inspired by a local Houston artist.
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Welcome Signage Display
Local News Coverage of Workspace Launch