Deloitte Greenhouse® National Rebrand
Creative Direction, Creative Strategy, Messaging, Design System, Branding
How do you overhaul one of the most established brands in the corporate world with a reputation for consistency while preserving the integrity of what it was built on? After nearly 14 years since its last brand redesign, I pitched, planned and worked closely with site leaders and our creative team to overhaul Greenhouse’s mission, vision, messaging, design system and visual identity. We needed to help Greenhouse better represent its dynamic nature and expanded functionality while also complying with stringent existing global brand guidelines - what we pulled off was unprecedented.
Visual identity, brand design, messaging, mission and vision copy, hero and secondary imagery libraries, presentation slide decks, zoom backgrounds, email signatures, brand banners, branded swag
REDEFINING THE BRAND VISION AND MISSION
Creative strategy work to understand the brand positioning before moving to visual representation
VISUAL EXPLORATION
NEWLY REFRESHED BRAND
Approval of a newly expanded color palette - this was unheard of until now
Website and digital brand relaunch
Deloitte Greenhouse®
Houston Greenhouse Powered By Energy and Industrials Lab and Experience
Creative Director
The Deloitte Greenhouse® is an innovation hub at Deloitte.
Our team brought to life the newest flagship addition to the labs of Deloitte Greenhouse in Houston, TX. Putting on display the technological and digital capabilities of Deloitte when combined with the power of the energy industry. We developed and sourced all imagery, messaging and layouts for the space including magnetic and removable, modular displays for executive workshops, digital media for motion activated environmental projections and sounds and an interactive tunnel of lights installation inspired by a local Houston artist.
Visual Design, experience design, art direction, sound design, graphic design, video editing, video production
Click to Play
Welcome Signage Display
Local News Coverage of Workspace Launch