Deloitte Connected & Autonomous Vehicles Rebrand
Creative Direction, Concept, Key Art, Copy, Design System
This highly technical Connected and Autonomous Vehicles client tasked us with a comprehensive, new narrative, messaging platform, visual system and social guidelines overhaul. The key art represents the forward looking trajectory of the vehicle technology space and symbolizes the diverging but related pathways of the industry being led by the Deloitte CAV group.
Account Manager: Andrea Norrito
Art Director: Bethany Brewer
CONCEPT EXPLORATION
NEW HERO LOGO IMAGES
BRAND TOOLKIT
- Use guidelines
- Secondary Imagery
- New Technical Messaging
- Presentation Deck
Presentation deck and sale sheets overhaul with new hero and secondary imagery integrated
SOCIAL TEMPLATES & POSTING GUIDANCE
