Cole Haan
ZERØGRAND Revolution
Concept Design, Photographer, Brand Partner
Cole Haan was preparing to launch their newest line of everyday commuter ZERØGRAND shoes. Just before their release, I was tasked to document and review them through the rigors of varying urban settings and create contrasting social posts that both represented my experience and their versatility.
As I travel often, finding very different locations was a breeze. The combination of lightweight of the shoe and the lofty landings of each step made them feel cloud like. While the photography was kept sleek and clean, the flagship shot of the campaign best reflected my review. The biggest challenge was shooting this in the dead of winter. Fortunately, I have an affinity for inclement weather and the cold.
Shooting locations: Los Angeles, Las Vegas, New York City
Social media, Video, Photography, Collateral
