Aura Skin Spa

Art Direction, Brand Identity, Messaging, Marketing Strategy

As Brand Marketing Manager, I was tasked to design and maintain all outgoing marketing collateral for one of San Francisco’s top clinical spas. Aura Skin Spa required periodic optimization and renewal of their advertising but a consistently clean, bright palette in order to stay fresh while maintaining a familiar feel. Rounded, soft and blended edges were adapted to magazine spreads, banner ads, newsletters and in-store branded packaging both in English and Portuguese.

With access to SEO, click-through and website analytics data, new design decisions and implementations throughout the year reflected the evolving nature of incoming traffic to improve client conversions.

Brand guidelines were established to help manage external vendors (front end web designer, publishers, motion artist, graphic designer) and our client marketing team consistent with the look and feel of the clinic’s aesthetic.

DIGITAL STRATEGY & CREATIVE

PRINT, OOH, STATIONARY DESIGN

WEEKLY E-NEWSLETTER DESIGN
PROCEDURE BROCHURES
BUSINESS AND GIFT CARDS
LETTER HEAD
EVENT STATIONARY AND ANNOUNCEMENTS
MAGAZINE PRINT ADS
ONLINE BANNER ADS
BILLBOARDS